how to increase sales with low-cost marketing

 HOW TO INCREASE SALES WITH LOW-COST MARKETING.

INTRODUCTION

👉Do you want to know the technique of low-cost marketing?

👉Do you want to increase your sales with low-cost marketing?

many small shop owners and vendors do not make an effective marketing strategy for their products because they think that customers will automatically come to their shop/store.

 Also, this has a misconception that marketing is a cost-intensive technique to increase sales.

as a result, they lose a customer to their competitors.

In this article, we will discuss some interesting and tested methods to place your brand on the top with lowe marketing costs.

Guerrilla marketing 

Guerrilla marketing helps to get the customer's attention by generating powerful money in their mind through an unusual way of displaying the products at a very nominal budget. 

Guerrilla marketing includes activities done exclusively on the streets or other public places to attract the mass audience.

Once a unique marketing idea reaches the market, it becomes the "talk of the town".But, the problem is that every talk becomes the talk of the town only for a short period until you work consistently on it.

Viral Marketing

Viral marketing extremely gives emotional experience to people so that they feel proud to share such things in their friend circle.

This experience is created through small shocks, too much happiness, or excitement.

For Example

A cobbler becomes viral on social media just because of the name of his shop, "Jakhmi Juto Ka Aspatal" (Hospital of injured Shoes).

In the same way, you can also make some unusual, creative, and invoking punch 1line, videos, or graphics to viral your product in your locality.

Presume Marketing

In presume marketing, you can re-direct all Consumers to your shop by displaying products in very unique ways so that it gets registered in the minds of the people quickly.

For Example

A Puma's ad campaign went viral in which they showcased lightweight shoes hanging in the air which caught people's attention.

People who saw such unusual marketing methods spread a word about it among their friends and on social media.

Experiential Marketing

In experiential marketing, you offer an experience to by Customers

you're distributing free samples of your product. When you let your customer experience your new product line or service for free of cost, it gets stored in their minds and they try to know more about your product.

For Example

Whenever Starbucks launches a new product, they take free trails with the people. They give them to taste it and note their experiences to rate that product.

Wild Posting

Graphics, images, print ads, and visuals can be used to portray your product in an unusual way that imprints in people mind as

they come across it.

You can advertise your product through the wild presentation of your product on roads, walls, buses, trains, parks, and public places.

For Example

Duracell, in the ad campaign, installed a huge replica of a cell of footpaths with warning signs printed on it. Whenever a passerby walks through the cell, it starts vibrating followed by a buzzer saying "A battery that never dies".

Ambient Marketing

Ambient marketing can be used to create an environment or background creatively showcasing your product, and unconsciously registers it in the consumer's mind.

Coca Cola uses this strategy by showcasing their ad on stairs and escalators at the airport, metro station, and shopping malls.

Grassroots Marketing

Grassroots marketing is done to target customers of a particular location, region, language, or community. 

It focuses on a particular audience based geography, on their demography, psychograph, and ethnography.

 If you give a special offer to people of a particular locality or community, then it will spread like wildfire among them and spread your influence at the grassroots level.

For Example

If a retail store of Lajpat Nagar starts an offer "50% discount on clothes and footwear for people who live in Lajpat Nagar." It will be a big hit there. People will inform others and a Grassroots will be

formed.

Rub-Off Effect

You can take benefit of the rub-off effect of a celebrity, public figure, or national event by associating your product's ad campaign with them.

You can also utilize the popularity of a movie or film star by song,

taking advantage of its rub-off effect without investing extra money.

For Example

All the ad campaigns of Amul are based on the rub-off effect. It associates its products with a famous public figure, movie, song, or political event. It helps in getting the customer's attention instantly.

All the methods discussed above are not conventional, they are unconventional methods. So, you will have to use a lot of

energy and engage the imagination of people.